By Bob Marovich for
The Black Gospel Blog.
A discussion with Winifred A. Robinson, Founder and CEO of GospelTix.com.
After nearly 20 years in marketing and advertising, Winifred Robinson
traded Corporate America for entrepreneurship. She organized
GospelTix.com in Washington, DC in 2010. TBGB caught up with her recently to talk about her venture and its value proposition to the Christian community.
TBGB: What inspired you to start GospelTix.com?
 |
Winifred A. Robinson
Founder/CEO - Gospeltix.com |
WR: My background is
in marketing and advertising, and I have a lot of experience with product
development, including website development. I
wanted to use my talents to serve the Lord, and I wasn’t really being fulfilled
in Corporate America. I was doing well,
earning a very decent salary, but I wasn’t being fulfilled. So I started praying on it. I paid attention to the marketplace and
decided to start a company that could be beneficial to the Kingdom of God.
TBGB: Did you spend a lot of time thinking about the company, or was there a moment when it struck you as, “This is what I need to do?"
WR: There was absolutely such a moment! After writing my skills down and looking at
the desires of my heart, I thought, “Is there a company online that tells the
world what is going on in the gospel community, the Christian community?” If I wanted to go out with my family, where
could I go that I know would be clean and fun, and Christian-based? I didn’t find a lot of that online.
I then thought: “What if there was a company that could not only
advertise what was going on but could also help with ticket sales?” And that’s the part that really struck me
hard. It was like, “Oh my God, this is
like a Ticketmaster! How could I
possibly do that?” I did the research
and only came up with two companies in the marketplace. I
thought, “Two companies, okay. Well,
there’s more than one supermarket.
There’s more than one department store.”
This is what I felt the community needed. I put on my new product development hat and
my program management hat, and used all of my marketing and advertising skills to create GospelTix.com.
TBGB: When did you
start the company?
WR: I launched the GospelTix.com
website on May 31, 2010. Our first radio
commercial in the Washington (DC) metropolitan area went out on June 1,
2010.
TBGB: What does GospelTix.com offer?
WR: GospelTix.com offers churches and promoters of gospel
events—any type of event that is clean—the opportunity to sell
tickets to the event online, to make it convenient to patrons to purchase
tickets that are delivered to their computer immediately upon the purchase
process.
We also offer customers the opportunity for their event to
be Googled and found, seen and heard anytime, day or night. When you purchase a product page through
GospelTix.com, it is your on-line advertising space. So if you don’t have a website dedicated to
your particular project, and you need to have an online presence to advertise
the event, GospelTix.com provides advertising space as well as online ticketing.
We also offer customers a chance to promote their program through
social media, via Facebook or Twitter.
We also promote events on LinkedIn from time to time. We do e-blasts on behalf of our clients. We do voice-overs. They are just like radio commercials: a very
high-quality, professionally created voice-over that can be placed on the
product page so visitors can listen as well as read about your event.
We also have a newsletter to promote Christian-owned
businesses, and we highlight independent gospel music artists in a section
called “Independent Spotlight.” The
newsletter helps keep people connected to the community and with what’s going
on at GospelTix.com. The newsletter also
communicates what’s happening with kingdom kids, with children raised in the
Christian way. That section of the
newsletter is called “Christian Kids Rock.”
TBGB: What you are saying is that GospelTix.com is a one-stop for
promotion and ticket sales. A group or
promoter could contact you and get pretty much everything in the way of
marketing and promotion.
WR: Yes.
TBGB: What has been the response thus far?
WR: The response thus far has been good. As a start-up company, we can never do enough
marketing. Sometimes there are a lot of
active projects on the site and sometimes there are not as many. I believe it’s a function of marketing.
On June 1 of this year, we are having a two-year anniversary
celebration event. I
also have a background in event production, something I was
doing simultaneously while working in Corporate America. So GospelTix.com now has a branded event in the Washington metro area
called “Fantastic Friday.” Right now,
it’s a comedy series called “Pass the Mic.”
It’s a hilarious show designed to take the edge off of the work week. Folks can come out with their families and
have a great time. So we are in the event
production business as well!
TBGB: What are your goals moving forward?
WR: To position GospelTix.com as the
number one resource for the Christian community. But I can’t do it by
myself. I’m looking forward to
establishing very strategic relationships with various organizations to make
that happen.
TBGB: What got you
interested in gospel music in the first place?
WR: I was raised in the church, so I love gospel music! I grew up listening to all types of music,
but gospel music has a healing mechanism for the soul. Gospel music is about the glory of God. There’s no other music like it. When you listen to gospel music, it is a cut
above the rest. It’s special,
it’s sweet, and it has a healing quality.